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Web design and implementation , search engine optimisation and marketing based in Sydney Australia

About us

Experience

We're a small business, with many years of experience.  We give our clients personal attention and we understand that small businesses don't have large sums of money to gamble on web sites that may not work.

We believe in keeping things clear, simple, with an emphasis on usability in the design of an internet site for business.

We can take you from a very simple site describing your products and services, to a site which allows your customers to ask questions, send you enquiries and send orders and pay online for your products and services.

Affordable web site design

Our favourite Content Management System (CMS) is  WordPress

With WordPress, you can manage simple, brochure style websites or complex ecommerce websites, using an easy to understand and easy to use browser interface.

You can easily can add text and upload media files directly from your browser, wherever you are. Once it is installed and running, it is relatively simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organisation effective. Anybody with basic word processing skills can easily learn to manage the website content.

We provide training in the basic operation of the CMS.

We also build custom web sites and applications for specialised applications where a CMS like WordPress does not provide the features you need.

Search Engine Optimisation and Marketing

We can help with the setup and management pay-per-click advertising using Google Adwords  and we can assist you with optimisation of your site for normal/organic search results.

Search Engine Optimisation

SEO is about setting the structure, layout and wording of your site so that search engines can make the most of the information, and so that you can improve your chances of being listed in the page of normal search results area - this is usually called "natural" or "organic" or "algorithmic" search.

In our experience, most sites can seriously benefit from a review and optimisation of the site to ensure maximum visibility to search engines.

 

Search Engine Marketing

Search engines like Google and Bing are the most popular sites used on the web. These search engines and their many distribution partners are accessed by 90% of internet users to find what they are looking for. Search engine marketing is a very effective tool for businesses, small and large, to market themselves online, through pay-per-click advertisements.

 

seo-flowchart

Instead of relying only on the search engines to index your site, search engines offer paid listing services. Keywords (words people use to search with) are set up to match your site's products and services. The advertisement appears when someone types the keyword.

You are charged for the ad only if someone actually clicks on the ad and goes to a landing page on your web site. The advantage is that you can track your advertising spend down to the keyword level, and so get the best return on your advertising spend, if it is properly managed.

The advertising can be set up within strict budgets so that you will never over spend.

We use the tools with Google Adwords and also other 3rd party tools to help analyse, optimise and report on the performance of the advertising campaign.

web-design-flowchart

Contact us to discuss how we can help.

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