Affordable and effective website design
Search Engine Optimisation and Marketing that works for your business
We're a small business, yet we have years of experience (we've been working in computers and communications for over 38 years). We give our clients personal attention and we understand that small businesses don't have large sums of money to gamble on web sites that may not work.
We believe in keeping things clear, simple, with an emphasis on usability in the design of an internet site for business. We can take you from a very simple site just telling about your products, to a site which allows your customers to ask questions, send you enquiries and send orders for your products.Contact us now for a quote
Affordable Website Design
Our approach is flexible and iterative, evolving the design naturally. In that way you can see how the design developing each day. We work interactively with you so that we can incorporate your feedback. In that way, you are involved in the design development all the way through the process. We call this an “agile” web design approach, which saves both time and money.
We demonstrate how your design will really look using markup and style-sheets (the things that web pages are actually made of). We think that this is a much better process than using only using photoshop or powerpoint mock-ups, because you will immediately see how your site will actually look and function online. When the design is finished, you will have a set of files that were developed using HTML markup and style sheets, that have been optimised for search engines.
Our favourite Content Management Systems (CMS) are Joomla! and WordPress. We also build custom web sites for specialised applications where a CMS does not provide the features you need.
With Joomla or Wordpress, you can manage simple, brochure style websites or complex ecommerce websites, using an easy to understand and easy to use browser interface.
With a content management system (CMS) such as Joomla or Wordpress, you can easily can add text and upload media files directly from your browser, wherever you are. Once it is installed and running, it is simple for even non-technical users to add or edit content, update images, and to manage the critical data that makes your company or organization effective. Anybody with basic word processing skills can easily learn to manage the website;
Search Engine Optimisation and Marketing
We specialise in designing and running effective pay-per-click listings campaigns with the major search engines - Google, Yahoo, Bing - and we can assist you with optimisation of your site for normal/organic search results.
Search Engine Optimisation - SEO
SEO is about setting the structure, layout and wording of your site so that search engines can make the most of the information, and so that you can improve your chances of being listed in the first couple of pages of normal search results area - this is usually called "natural" or "organic" or "algorithmic" search. In our experience, most sites can seriously benefit from a review and optimisation of the site to ensure maximum visibility to search engines.
Search Engine Marketing - SEM
Search engines like Google, Yahoo and Bing are the most popular sites used on the web. These search engines and their many distribution partners are accessed by 90% of internet users to find what they are looking for. Search engine marketing is a very effective tool for businesses, small and large, to market themselves online, through pay-per-click advertisments.
Instead of relying only on the search engines to index your site, search engines offer paid listing services - these are called sponsored ads. Keywords (words people use to search with) are set up to match your site's products and services. The advertisement appears when someone types the keyword. You are charged for the ad only if someone actually clicks on the ad and goes to a landing page on your web site. The great advantage is that it can be very cost effective, and you can track your advertising spend down to the keyword level, and so get the best return on your advertising spend. The advertising can be set up within strict budgets so that you will never over spend. Contact us to discuss our experience in this area and how we can help