Greybeard Systems - We provide affordable, easy to use, easy to manage web sites for small and medium sized businesses
Search Engine Marketing - SEM
Search engines like Yahoo, Google, Bing, Sensis, NineMSN are the most popular sites used on the web. These search engines and their many distribution partners are accessed by 90% of internet users to find what they are looking for.
Search engine marketing is a very important tool for businesses, small and large, to make themselves known on the internet.
Paid Listings:
Instead of relying on the search engines to index your site, they allow paid listing on the search engines - you recognise them because they are clearly marked as sponsored ads.
Keywords (words people use to search with) are set up which match your sites products and services and the ads appear when someone types the keyword. You only pay when someone actually clicks on the ad and goes to your web site.
The great advantage is that it can be very cost effective, and you can really track your advertising spend down to the keyword level, and so get the best return on your advertising spend. The advertising can be set up within strict budgets so that you will never overspend.
Search Engine Optimisation - SEO
SEO is about getting the structure, layout and wording of your site so that search engines can make the most of the information, and so that you can improve your chances of being listed in the first couple of pages of normal search results area - this is usually called "natural" or "organic" or "algorithmic" search.
The search engines don't charge for this, but it is hard to get listed on the first page. However, in our experience, most sites can benefit from a review and optimisation of their site to make it easier for search engines to index your site contents.
Greybeard Search Engine Services
We specialise in designing and running effective paid listings campaigns with the major search engines - Google, Yahoo, Bing and Sensis - and we can assist you with optimisation of your site for normal/organic search results.
Contact us to discuss our experience in this area and how we can help